Values and Principals
Most companies find that setting the values and making sure employees are totally committed to it are being of the most perplexing issues. We at ACG do believe that values are not something can be dictated from above, but emerged from the deep inside of every person in this organization.
Over the years we created an outline for our values and made it as a basic standard we choose our team among, and this provided us with a road-map and clear guidelines for our long term trip.
That is to say that although being a corporate of profit is one of our concerns, but being a corporate of values was always our biggest concern and will remain the compass which will set up our directions now and in the future.
Moreover we are sure that listening to these values and ranking it hierarchically, allows us to view our values hierarchy objectively and to see if there might be some conflicts between what we say, what we want and what we actually pursue.
Integrity
“The reputation of a thousand years may be determined by the conduct of one hour.” Japanese Proverb
ACG passed through different life stages, from being a small workshop till it became a well structured huge organization. Our culture of ethics and integrity has been a constant throughout that transformation.
At ACG, we are all part of the same family, and the values that identify us among the others rest on the armature of integrity. In other words we believe that if all our values are not clothed and well suited with integrity, they would be all well-nigh useless.
Those beliefs inspired us never try to be better than our contemporaries or predecessors, but always trying to be better than ourselves.
Customer Delight
Many successful businesses measure their performance with the level of customer satisfaction, but we go beyond this and judge it only with the degree of customer delight. And the more miles we go further through this, we find less traffic jams.
We never focus about the sales we want to achieve; the only thing we care about is the service we want to render. This culture is deeply cultured inside our employees and they live it day by day, which lead them to look for every opportunity where they can exceed our customers’ expectations.
Dealing with customers as an asset inspired us that we will leave no stone unturned to help them realize maximum profits from their investment.
Loyalty
Cognizing that it is not fair to ask of others what we can not afford doing ourselves, we applied the rules of loyalty on ourselves before asking the customer to be loyal to our brands. As the loyalty of a group to the group itself increases, the probability of this group to achieve its goals becomes closer from being real.
Lack of loyalty is one of the primary reasons of washout in every step of life, because most of the people are missing the fact that those who do good things generally find their selves experiencing good things as a result.
We are overconfident that our commitment to loyalty will continue to lead us during our journey together. This can be re-phrased by saying that the loyalty can not be bribed or asked, it has to be earned. And it can not be earned in a day, it has to be earned day-by-day.
Accountability
Empowered, responsible and reliable staff who have more authority, prudence and responsibility making the decision, can improve delivery of ACG’s aims and objectives.
Accountability in ACG is a better chance of succeeding because everyone in our company embraces a larger responsibility for the success of the entire organization. Team leaders and managers do spend time talking individually with team members about how his or her project affects the vision and mission of the company.
This makes our entire team move past their own discomfort when it comes to doing the right thing for the company, even “and especially” when no one is watching. Nurturing such culture makes people believe that they are being accountable for creating the future of our Organization.
Innovation
“A dream with courage is innovation…A dream without courage is a delusion”
Never being satisfied with what already exists has always been our fuel. It makes ordinary people like us get motivated and inspired to achieve extraordinary things
Most of the companies know that Innovation distinguishes between a leader and a follower, between those who initiate change and those who adapt themselves according to the change. That is why being always in the forefront of any change, gives us better opportunity to manage the unavoidable change.
Principals
At the heart of each of our values and rules is the basic principal of respect. Respect for the customers, employees, and suppliers. In other words respect for us is a method of living, an attitude of building relationships.
Self-respect is the fruit of integrated respect culture which helps us serve the communities in which we live, and build a business committed to excellence. This culture was rooted over the years through the following:
- We respect colleagues, customers, associates and business partners.
- We respect our competitors
- We respect and value changes and differences between people
- We respect the output of any person as we are sure he gave his outmost effort
There are innumerous ways of achieving greatness, but any road to reaching one’s maximum potential must be built on bedrock of respect.
Quality of product and service is a very powerful combination that is inspiring to self and others, and it is the cornerstone for attaining sustainability in our products, systems, and operations.
To meet the expectations of our consumers we form close working relationships that facilitates:
- Developing superb understanding of consumers and their diversified needs.
- Establishing reciprocally productive bonds with our customers and our suppliers.
- Operating against clearly formulated and aligned objectives and strategies.
“When you try to reach the stars, you may not quite get one, but you won’t come up with a handful a mud either”
For ACG; we don’t go where the path may lead us, but instead we look forward, think, plan, explore and go where there is no path and leave a trail leave a hallmark.
Any business may face obstacles, crises and curves; standing in front those difficulties is not the success but to grow in that atmosphere is the real mean of success even it’s a slowly growth. Instilling a climate of challenge inspires employees to get themselves out of their comfort zone and to push their limits while going the distance.
What makes us different is that we learn from both our successes and our failures, and our most powerful lessons usually come from the failures part.
There are many fine things which we cannot say, convey or exchange unless we thought out of the box for a distinct communications ways that keep our team always connected to each other and suppliers and clients.
Success, advancement and rise could never happen if every one kept ideas, information or even problems only inside him self, a big difference will occur as soon as it is spoken out loud, burnish and enlarge to come out with a super idea or to reduce, ease and solve problems, all of that cannot be outweighed without the responsiveness of ACG’s teams.
Once there’s an information required either to/from us, our whole team is tied together to form a winning network which make the information flow as a free stream.
To give the very best service to our customers, and to each other, we rely on confidentiality which made our culture great. Always keeping the problems of clients and prospects confidential made all parties within the organization supply chain understand that the company’s vision and their part in it could contribute to their sense of having accomplished something in their lives.
- We do not publish any customer information unless it is approved by him.
- We do not share any information about our suppliers even to our own employees other than those who are assigned to deal with this supplier.
- We keep secrets of each individual within the company confidential without breaking the communication network which allows the maximum flexibility in the information flow up-down the organization.
We made that on a spiritual level a part of the contribution, which would then enable others to be attracted to us as the next part of their journey.